The median age at which children start themselves with technology products fell to 6.7 years in 2007, claims the “children and trends in technology consumption III” study from the company NPD.
In 2005, the median age was 8.1 years according to previous research from this analysis firm. If televisions and computers are the first gadgets that young people use (towards 4 or 5 years), the last is satellite radio and portable numeric music readers, around 9 years.
The devices mentioned the most purchased over the past year were cell phones, digital cameras, and PDMPs. Some newer technologies, such as TV-to-computer video equipment and satellite radio, and some older devices, such as film cameras and karaoke systems, have recorded low rates of household purchases.
“Kids are attracted to the newest and most powerful gadgets, just like their parents, estimates Anita Frazier, NPD analyst. They are not afraid of technology, and adopt it easily, without a brass band.”
But children prefer gadgets that are meant for them, such as numeric cameras for children. They use this younger product and more often, according to the NPD study, conducted online with parents of children aged 4 to 14 years.
To take part in this study, As observed in previous 2005 and 2006 studies, the children’s versions of all electronic products showed strong performance vis–vis their adult counterparts. According to the report, children use the kids version at a younger age and more often. However, with the exception of video games, the adult versions of electronic shows higher penetration than the children’s version of the same product.
Although most parents indicated they would be interested in branded children’s versions of electronic devices, interest rates have declined — from 83 percent in 2006 to 74 percent in 2007.
children should use at least technological gadgets, which should underestimate the average age of children who use technology, because all those who do not use are excluded.
The downward trend, observed by the NPD over the last three years, should not be affected by this dubious methodology.