The world of real estate has seen a decline in transactions be it leasing, buying or selling, especially in recent times. In today’s tough economic times, creating new customers is a challenge and so is retaining existing ones. Real estate agents have to do their best at all times and for that they have to be technology friendly.
You may be the best at what you do, but until you communicate it the right way with the right tools, your efforts may be in vain. Technology and communication must go hand in hand and failing at these issues can leave you behind in comparison to your competitors. More importantly, there needs to be a balance between the two and to bring that balance to your profession, you have to work on both aspects at the same time. Everything from client communication, connecting with new customer databases, sales promotions, after sales services and such interactions needs to be done effectively with the help of technology.
Being in the real estate business, you may have noticed that a real estate agent’s presentation or offer lacking in technology affects the whole deal. So instead of avoiding technology, why not adapt it for a better rate because it will help you in ways you never imagined. What you need to do is incorporate multiple technology tools into your daily business so that it’s faster for you and effective for customers.
Here are some tips to get you started.
If you’re still using your old phone, it’s time to switch to a smartphone with a data plan that allows you to combine database tools. This will prove to be very helpful when you need to contact your prospective clients no matter whether you are in the office or traveling. You can do everything from your smartphone whether it’s sending or receiving emails, browsing property websites, downloading real estate news apps, communicating instantly wherever you are.
- SMS marketing
SMS marketing is a very effective way to stay in touch with your regular clients and even get to know new clients. Make it part of your client communication strategy where you can send notifications, notify them of new properties on the market, send reminders for installments, invite them to property related events, send them links, details and other market related information.
- Email communication
Email has become an important feature of client communication. It is a fast and convenient way to reach property agents, builders, customers especially when it comes to commercial property clients. Make sure to use the best data software for your computer and smartphone so you can send and receive emails even on the move.
Many software packages are designed specifically for the real estate industry and are available at affordable prices to help real estate professionals. You can integrate it into your system for database entries, facilitating the management of brokers, staff, leads, quotes, customer accounts, audits, and other processes. This software is designed to meet the ever-growing demands of the real estate industry and can be used by all, developers, builders, contractors, infrastructure developers.
Your personal website can improve your clients and work reputation as it will be easy for clients to know all about your work thereby increasing the trust and dependability factor. They will have a gateway through which they can access your property listing and inspection information related to all the properties you offer.
- Presentation software
When presenting properties to multiple clients or teams, you can use presentation software with which you can add site photos, 3D images, manage content, essentially creating a great visual experience for clients that gives a boost to your property offer.
All of this and more can become part of your daily business when it comes to presentations, negotiations, sales, or closing deals. Like every other field, real estate is also embracing technology and this is the time for you to too.